Turn Your Passion for Helping Into Profit
Do you love being the person everyone comes to for advice?
When you help someone reach their goals, does it make you feel awesome?
If yes, you’ve got a special passion that could turn into something big—a profitable coaching business.
Nowadays, with so much focus on personal growth and easy-to-use technology, turning your knack for helping others into a successful business isn’t just a dream.
It’s totally possible.
Welcome to our quick guide, “5 Steps to Turn Coaching Passion Into Profit.” Whether you’ve been giving advice for years or you’re just starting to see how much you can help, this guide is for you.
I’ll show you how to make your passion pay off, not just in good vibes, but in real money too.
Ready to get started? Let’s jump in!
5 Steps you Need to Turn Your Passion Into Profit?
You’ve noticed how you help your friends and family with their problems. That’s your starting point for what you can offer. Now, let’s look at the next steps to turn that into a coaching business. We’ll build on what you already do well and make it into something even bigger.
- Refined offer
- Who are the people you want to help?
- Start giving values
- Customer journey optimisation
- Sell with purpose, sell solutions, not the product.
- Crafting Your Refined Offer
So, you’ve got a knack for helping out your friends and family, right?
That’s awesome! It’s like you’ve got this superpower where you can see the problems they’re facing and just know how to fix them.
That’s your raw talent shining through.
But now, we’re going to take that raw talent and polish it up into something even more amazing—a refined offer for your coaching business.
Understanding Your Superpower
First things first, let’s really dig into what makes your help so special.
Is it the way you listen? Or maybe it’s your knack for coming up with creative solutions?
Whatever it is, that’s your unique edge.
This edge is what we’re going to package into your refined offer.
It’s not just about saying:
“Hey, I can help you.”
It’s about saying:
“Hey, I can help you in a way no one else can.”
Narrowing Down Your Focus
Now, imagine your superpower has a spotlight.
You can’t shine it everywhere all at once, right?
You’ve got to focus it on the people who need it most.
This is where you think about who benefits the most from what you do.
Are they entrepreneurs?
Parents?
Students?
By narrowing down your focus, you make your offer stronger because it’s tailored to specific needs.
It’s like choosing the right tool for the job.
What’s Your Promise?
Every great offer has a promise.
It’s something like, “I promise to help you achieve X by doing Y.” What’s yours?
This promise is crucial because it’s what you’re going to deliver.
It’s your part of the deal. And remember, people are looking for results.
So, your promise should be clear, achievable, and something that gets them excited.
Imagine This…
Pause for a second and picture someone using your advice and absolutely crushing their goal.
How does that make you feel?
Pretty amazing, right?
That’s the feeling you want to capture and promise to your clients.
Packaging Your Offer
Now, let’s wrap up your superpower, focus, and promise into a neat package.
This package is your refined offer.
It’s clear, it’s focused, and it’s all about the value you bring.
When you talk about your offer, people should immediately understand what they’re getting and why it’s special.
Your Offer Is Ready to Shine
And there you have it!
You’ve taken your raw talent and turned it into a refined offer that’s ready to make a splash in the coaching world.
Remember, the key is to keep it focused, make a solid promise, and always, always highlight what makes you different.
Quick Check
Before we wrap up, ask yourself: Does my offer excite me?
If it does, chances are it’ll excite others too.
And if not, no worries! It’s all part of the process.
Tweak it until it feels just right.
- Identifying Your Ideal Client: Who Are the People You Want to Help?
Alright, so you’ve got your refined offer polished and ready to go.
It’s like you’re a superhero with your cape on, looking out over the city, ready to save the day.
But wait a second—who exactly are you looking to save?
This is where we zoom in on your tribe, the people you’re meant to help with your unique skills.
Spotting Your Tribe in the Crowd
Imagine you’re at a huge party.
There are all sorts of people around, but there’s a group you’ll vibe with more than anyone else.
These are your people.
In the world of coaching, it’s the same deal.
Your tribe is made up of folks who not only need what you offer but will also appreciate it the most.
So, how do you spot them?
List What You Know
Start by listing what you know about the problems you solve.
Who’s most likely to face these issues?
For example, if you’re great at helping people overcome their fear of public speaking, your tribe might include professionals looking to climb the career ladder or entrepreneurs needing to pitch their ideas.
Think About Their Day-to-Day
Get into the nitty-gritty of their daily lives.
What challenges do they face?
What goals do they have?
Understanding their day-to-day will help you connect with them on a deeper level.
It’s like knowing exactly what to say to cheer up a friend because you understand what they’re going through.
Where Do They Hang Out?
No, we’re not talking about stalking!
This is about knowing where your tribe gathers, both online and offline.
Are there specific forums, social media groups, or local meetups where they spend their time?
Being present in these spaces not only helps you understand them better but also puts you right where you need to be to offer help.
Your Tribe’s Call….
Imagine overhearing someone from your tribe talking about a problem you know you can solve.
What would they say?
How would they describe their struggle?
This exercise helps you tune into their language and emotions, making your messaging even more relatable.
Engaging With Your Tribe
Now that you’ve got a good idea of who your tribe is, it’s time to engage.
Start conversations, share insights, and be genuinely helpful.
This isn’t about selling (yet); it’s about building trust and establishing yourself as a go-to resource.
It’s like making friends—you’re not trying to sell them on your friendship; you’re just being a great friend.
Your Tribe Awaits
Identifying and engaging with your tribe is a crucial step in your coaching journey.
It’s about finding the people who will not only benefit the most from your superpowers but will also be the most rewarding to work with.
Remember, the goal is to make meaningful connections that lead to real transformations.
Quick Reflection….
Think about one person who could be in your tribe.
What’s one thing you could do today to start connecting with them or people like them?
Sometimes, taking that first small step can lead to big things.
- Start Giving Value: The Key to Building Trust
Now that you’ve got your superhero cape on and you know who you’re saving, it’s time to show them what you’ve got.
This step is all about giving value before asking for anything in return.
It’s like showing up to the party with the best snacks—people are going to remember and appreciate you.
Value Is Your Superpower
Think of value as your superpower.
It’s not just about giving away free advice; it’s about making a real difference in someone’s day or life, even in a small way.
This could be a blog post that solves a common problem, a free workshop that addresses a pressing need, or simply being there to answer questions in a community forum.
Why Giving Away Value Works
You might wonder, “If I give away my best tips for free, why would anyone pay for my services?”
Here’s the secret: giving away value builds trust and establishes your expertise.
When people see that you know your stuff and genuinely want to help, they’re more likely to turn to you when they’re ready to invest in further help.
Ideas to Start Giving Value
Create Helpful Content: Write blog posts, make videos, or start a podcast about topics your tribe cares about. Keep it informative, engaging, and, most importantly, helpful.
Host Free Workshops or Webinars: Pick a topic that’s a common pain point and host a session on it. This not only provides value but also gives people a taste of what it’s like to work with you.
Be Active in Communities: Whether it’s online forums, social media groups, or local meetups, be present and helpful. Answer questions, offer advice, and share insights without expecting anything in return.
The Gratitude Effect
Imagine someone thanking you for a piece of advice you shared that made a big difference for them.
How does that make you feel?
Pretty awesome, right?
That’s the gratitude effect in action.
It’s a powerful reminder of why giving value is so impactful.
Value Leads to Trust
By consistently giving value, you’re not just helping people; you’re building a foundation of trust.
And in the coaching business, trust is everything.
It’s what turns a casual follower into a loyal client.
Remember, the goal here is to be seen as a trusted advisor, not just another service provider.
Reflect on Value
Think about the last time you provided value to someone, even in a small way.
What was their reaction?
How did it make you feel?
This reflection can help you understand the power of giving and inspire you to do it even more.
- Customer Journey Optimization: Guiding Your Tribe to Success
Alright, you’ve been giving out value like the superhero you are, and your tribe is starting to take notice.
Now, it’s time to think about their journey with you.
Imagine you’re a tour guide.
Your job isn’t just to show people the sights; it’s to make the journey enjoyable, informative, and memorable.
That’s what optimising the customer journey is all about.
Understanding the Journey
Every hero’s journey has a beginning, middle, and end.
In the coaching world, it’s not much different.
Your clients start with a problem or goal (the beginning), they work through it with your help (the middle), and they achieve their goal or solve their problem (the end).
Your job is to make every part of this journey as smooth and effective as possible.
Mapping Out the Steps
Awareness: This is where your tribe first learns about you. Maybe they read a blog post, watch a video, or hear about you from a friend. Make sure it’s easy for them to find out more about you and what you offer.
Consideration: Now they’re thinking about working with you. They might check out your services, read testimonials, or attend a free workshop. Here, you need to show them why you’re the right choice.
Decision: They’re ready to take the plunge. Make this step as easy as possible. Clear pricing, easy sign-up processes, and a warm welcome can make a big difference.
Retention: The journey doesn’t end with the sale. Keep providing value, check in on their progress, and offer additional resources to keep them engaged and satisfied.
Advocacy: Happy clients are your best marketers. Encourage them to share their success stories and refer others to you.
The Smooth Path
Think of a time when you had a great customer experience.
What made it stand out?
Was it the ease, the personal touch, or something else?
Keep those elements in mind as you optimise your own clients’ journey.
Making It Personal
Remember, every member of your tribe is unique.
Tailor the journey to fit their needs.
Use what you know about them to personalise their experience.
It’s like giving someone a guided tour of their favourite city.
You wouldn’t show them just any sights; you’d show them the ones you know they’ll love.
Feedback Is Gold
Always be open to feedback.
It’s like getting directions when you’re not sure of the way.
It can help you improve the journey for future clients.
After all, the goal is to make the journey so amazing that they can’t help but tell others about it.
Quick Check-In
How can you make one part of your customer journey better today?
Even a small change can make a big difference in how your tribe experiences the journey with you.
- Sell with Purpose: Offering Solutions, Not Just Products
You’ve laid the groundwork with your refined offer, identified your tribe, started giving out heaps of value, and optimised the customer journey.
Now, we’re at a crucial point—selling.
But here’s the twist: it’s not just about selling a service; it’s about selling a solution to a problem, a pathway to a goal.
It’s selling with purpose.
Selling Is Helping
First off, let’s reframe how we think about selling. It’s not convincing someone to buy something they don’t need. It’s about offering them a solution that can make their life better.
You’re not a salesperson; you’re a problem-solver.
When you approach selling from a place of wanting to help, it changes everything.
Know the Real Problem
To sell a solution, you need to understand the problem—really understand it.
This means listening to your tribe, asking questions, and digging deep.
Sometimes, people aren’t even aware of the root of their problem until you help them see it.
That’s where your value comes in.
Your Solution Should Fit Like a Glove
Your coaching services should fit the problem like a glove fits a hand.
It should feel like it’s made just for them because, in a way, it is.
When you tailor your solution to fit the problem perfectly, selling becomes a natural process.
It’s like saying, “Here’s the key to your lock.”
The Lightbulb Moment
Think about a time when someone offered you a solution that just clicked.
It felt right, and it was exactly what you needed.
How did that make you feel?
That’s the feeling you want to give your clients when you present your solution.
Communicate the Value
It’s not enough to have a solution; you need to communicate its value clearly.
Why is your solution the best option for them?
How will it change their life for the better?
This is where your understanding of their problem and your ability to articulate how your service solves it come into play.
Beyond the Sale: Building Relationships
Remember, every sale is the start (or continuation) of a relationship.
It’s an opportunity to make a real difference in someone’s life.
Keep the lines of communication open, offer ongoing support, and show genuine interest in their success.
This way, you’re not just selling a one-time service; you’re earning a loyal client and, possibly, a lifelong advocate.
Reflect on Purpose
Take a moment to reflect on why you started your coaching business.
It was to help people, right?
Keep that purpose at the heart of your selling process.
It’s not just about transactions; it’s about transformations.
Conclusion: Turning Passion into Profit
Turning your coaching passion into a profitable venture is an exciting journey of growth and impact.
Here’s a quick recap of the essential steps to guide you along the way:
Refine Your Offer: Sharpen your unique skills into an irresistible package.
Identify Your Tribe: Connect with those who need your guidance the most.
Give Value: Build trust by sharing your expertise freely.
Optimise the Customer Journey: Make every interaction smooth and meaningful.
Sell with Purpose: Focus on solutions that genuinely improve lives.
Remember, success in coaching comes from the value you provide and the relationships you nurture.
Keep your mission in focus, and you’ll not only achieve your business goals but also make a significant difference in the lives of your clients.
Here’s to your journey of passion, profit, and purpose!
Oloye Adeosun
Business Growth Strategist | Project Specialist
In 2020, I embraced digital marketing, leveraging my project management background. After a career pivot in 2023, I found my calling in empowering coaches to build successful practices. My mission is to transform expertise into impactful coaching legacies, guiding others to grow, engage, and balance life with work.
Value: Empathy, Authenticity and Sustainable Growth
