In 2020, as the world paused, I found myself at a crossroads. With a rich background in project management and a sudden, deep fascination with digital marketing, I embarked on a journey of discovery. This wasn’t just about learning; it was about finding a way to blend my expertise with a newfound passion. 

The more I delved into the realms of marketing, sales, and copywriting, the more I realized the potential to scale businesses in ways I had never imagined. It was an awakening, a realization that my career could take a new, more fulfilling direction.

By 2023, life threw a curveball my way—a layoff. What initially felt like a setback quickly transformed into an opportunity. It was the push I needed to pivot from being a project specialist to embracing the role of a coach. 

However, the transition wasn’t without its challenges. Despite my marketing acumen, starting a coaching business was daunting. It made me wonder, if someone with my background found this journey challenging, how overwhelming must it be for others without such experience? This question became the catalyst for a significant shift in my focus.

Determined to make a difference, I redirected my efforts from solely coaching to empowering other coaches. My mission became clear: to help coaches navigate the complexities of building and scaling their practices. 

Through sharing strategies for growth, engagement, and achieving work-life harmony, I aim to transform expertise into impactful coaching legacies. My journey from project management to digital marketing, and finally to coaching, has taught me the power of resilience, adaptation, and the importance of supporting others in their quest for success.